UX/UI DESIGN • MOBILE APP
OmNomZen
Stress relief with organic ashwagandha gummies
Role & Team
UX/UI Designer in a three-person team with Sten Ruedrich and Michael Jakob
Task
End-to-End Design of a mobile e-commerce app for stress relief with organic gummies, with a focus on UI design and prototyping
Timeline & Context
May 2025
2-week design sprint in the UX/UI bootcamp at neuefische
Tools
Figma, FigJam, Notion,
ChatGPT, Gemini
The Challenge
Many people who want to reduce stress and live more mindfully feel overwhelmed by the sheer variety of products online. They are looking for natural solutions like ashwagandha, but often end up in functional storefronts that feel impersonal and offer little emotional connection or real guidance.
Research Highlights
Natural Orientation
People looking for stress-relief products primarily look for clear, natural ingredients and a noticeable effect.
Playful Motivation
They want a light, motivating experience that makes relaxation feel less like an obligation and more like something enjoyable.
Sustainable Responsibility
Trust grows through transparent sourcing and fair production. People want to know that their choice is good for both themselves and the environment.
"It should be fun and genuinely motivate me."
How might stressed people quickly and easily discover a trustworthy and playful way to reduce stress while still feeling well informed?
Process
Natural
Our organic ashwagandha gummies come from nature and support everyday well-being.
Playful
Turning the concept into colorful gummies with a points system makes relaxation feel easy and enjoyable.
Sustainable
Transparent, fair production and delivery reflect our responsibility toward people and the environment.
UI Foundation
Final Design
APP INSIGHTS
LIVE PREVIEW
The result is a calm, intuitive and playful app that supports well-being without feeling overwhelming.
Results & Learnings
OmNomZen is a prototype for an intuitive mobile e-commerce platform for organic ashwagandha gummies. Working on it was a rewarding experience: designing a meaningful product that helps people experience greater well-being and less stress.
Communication as a Problem Solver
Communication and collaboration in a shared file can be challenging in a dynamic creative team. Clear and fluid communication is the key to solving problems quickly and finding the right solutions.
The Power of Early Iteration
Early and extensive testing raises product quality to another level and leads to truly intuitive design. User feedback is the most important benchmark throughout the process.
Courage to Decide
The tight timeframe showed how important the courage to make quick decisions really is. Instead of waiting for perfect data, it is often more effective to move forward quickly based on solid hypotheses.
NEXT STEPS
- → Expanding gamification: detailed concepts for point systems and rewards
- → Social media: development of a content strategy for Instagram and TikTok
- → Product expansion: evaluation of new flavors and merchandise
- → Usability testing: additional tests with a broader user base